Midland Atlantic Continues Construction on East Viking Plaza
First Target store in Cedar Falls near completion
Cedar Falls, IA - Midland Atlantic continues construction of the $43 million East Viking Plaza retail development in Cedar Falls. Located at the Southwest Corner of Viking Road and Highway 58, the project encompasses 33 acres and is directly across from a recently relocated Super Wal-Mart.
The 260,000-square-foot project will be anchored by the first Target store in Cedar Falls and will feature a diverse mix of retail shops and restaurants. Construction on the 132,000-square-foot Target store is due to be completed this summer with the scheduled store opening in late July. "The Target store is an exciting addition to the existing retail base in Cedar Falls," said Michael Small, Development Manager for the project.
Leasing is underway for East Viking Plaza, with both large and small shop spaces available adjacent to Target and outlots available fronting Viking Road. "We anticipate attracting both local and national retailers to the development, many of which will be new to the market," said Small. "With its close proximity to the University of Northern Iowa, downtown Cedar Falls and Waterloo, East Viking Plaza is well positioned in this rapidly growing area and is sure to become a key shopping destination."
Designed by RSP Architects (Minneapolis, MN), the development will feature single-story buildings with connecting walkways and pedestrian-friendly gathering areas. The five outlots are ideal locations for casual dining or other restaurant concepts. Reece Campbell, Inc. (Cincinnati, OH) is the general contractor.
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Midland Atlantic is a full-service real estate firm specializing in the development, acquisition, leasing, management and brokerage of retail properties. Midland Atlantic is a leading developer of retail shopping centers in the Midwest and mid-Atlantic regions of the U.S. The firm develops upscale grocery and department store-anchored retail shopping centers, as well as retail build-to-suits.
Cedar Falls, IA - Midland Atlantic continues construction of the $43 million East Viking Plaza retail development in Cedar Falls. Located at the Southwest Corner of Viking Road and Highway 58, the project encompasses 33 acres and is directly across from a recently relocated Super Wal-Mart.
The 260,000-square-foot project will be anchored by the first Target store in Cedar Falls and will feature a diverse mix of retail shops and restaurants. Construction on the 132,000-square-foot Target store is due to be completed this summer with the scheduled store opening in late July. "The Target store is an exciting addition to the existing retail base in Cedar Falls," said Michael Small, Development Manager for the project.
Leasing is underway for East Viking Plaza, with both large and small shop spaces available adjacent to Target and outlots available fronting Viking Road. "We anticipate attracting both local and national retailers to the development, many of which will be new to the market," said Small. "With its close proximity to the University of Northern Iowa, downtown Cedar Falls and Waterloo, East Viking Plaza is well positioned in this rapidly growing area and is sure to become a key shopping destination."
Designed by RSP Architects (Minneapolis, MN), the development will feature single-story buildings with connecting walkways and pedestrian-friendly gathering areas. The five outlots are ideal locations for casual dining or other restaurant concepts. Reece Campbell, Inc. (Cincinnati, OH) is the general contractor.
# # #
Midland Atlantic is a full-service real estate firm specializing in the development, acquisition, leasing, management and brokerage of retail properties. Midland Atlantic is a leading developer of retail shopping centers in the Midwest and mid-Atlantic regions of the U.S. The firm develops upscale grocery and department store-anchored retail shopping centers, as well as retail build-to-suits.

