Information Collection / Use
Midland Atlantic collects information from our users at several different points on our website. For example, we may collect personally identifiable information from you such as your name, address, and e-mail address when you contact us. In addition, we automatically collect non-personal information such as your browser type, operating system, IP address, and site usage information, in order to evaluate and improve the performance of our site.
We collect and use information for the specific purposes for which you provide it, such as when you request information from us. We also collect and use information:
- to enhance your experience at our site;
- to perform site administration and technical support;
- to notify you about our new and existing content, events, properties or services;
- to enable you to enter promotional campaigns;
- to create aggregate information about demographics and usage patterns.
We may also use third party providers to help us contact you or to support our site and services, and for these limited purposes, we may share your personally identifiable information with our providers. By registering for and/or using our site, you consent to our sharing of your personal information with our third party providers for these limited purposes.
We will not sell, share, or rent this personal information to other third parties, and we will not otherwise disclose personally identifiable information to third parties without your explicit permission, except as disclosed in this policy.
We may use aggregate information to measure general site usage patterns and characteristics of our user base, and we may include such aggregate information about our audience in reports to our partners or vendors. We may also disclose aggregated user statistics (for example, 28% of our members live in Indiana) without your permission in order to describe our audience to existing and prospective sponsors or other third parties. However, this aggregate information does not reference names, e-mail addresses, or other personally identifiable information, and it is not traceable to a specific recipient or e-mail address.
Personal information collected by Midland Atlantic is stored in secure operating environments that are not available to the public. We are dedicated to maintaining the security of such information. However, no data transmission over the Internet can be guaranteed 100% secure. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best efforts to ensure its security on our systems. We will notify you immediately if any breach of our security system affects you by sending an e-mail notice to you within 5-7 days of our discovery of any such breach.
Your use of our site means that you have read, accepted and agreed to this policy, and you consent to use of your personal information as set forth in this policy. If you do not agree with this policy, please do not use our site. We reserve the right to change this policy at any time, and from time to time, in which case we will post the revised policy on our site. Your continued use of the site after the posting of any changes will constitute your acceptance of such changes.